Blogger: Simon Sinek… “My choice started with WHY”

Ever since I came across Simon Sinek’s theory of “Start With Why” I have been trying to apply it to everything I do both personally and professionally. “Why” is how you explain “your purpose and the reason you exist and behave as you do”. Not as simple as one would think; this post will give you my interpretation of his theory and how it now drives my decision making process.

Simon calls his theory, the golden circle: from outside in, it’s defined as what, how and why. Most companies have an easy time with what and how, and most struggle with the why? They aren’t alone, most people also struggle with this as they take things for granted, never questioning “why” things are the way they are. They are content with accepting life, the highs and lows, as they come, as fate, destiny; I’m not.

Clearly Simon is not content with just “what and how” and has made “why” his vocation. That’s kind of ironic, when you think of it! Clearly he has struck a chord with those seeking this answer; his Ted Talk has been one of most viewed of all time.

To break down his theory, one only has to look at how some of the most successful leaders lay out the vision for their companies; they make it easy for staff to be inspired, focused and motivated with ONE goal in mind. This premise reminds me of one found in a book called “Good to Great” that states if you have the right people, going in the same direction with the one objective in mind, anything can be achieved – it gives center, the “raison d’être” to the mission – zeroes in on the bull’s eye.

Let’s flush things out a little. The “what” stands for what product or service a company provides… the “how” stands for how they do it, what makes them special or sets them apart from the competition… the “why” has nothing to do with making money, by default this happens, this is a result, but this “why” is the purpose, cause or belief.

In his Ted Talk Simon uses Apple and Dell as examples. Both are very successful computers companies, producing useful leading edge machines made to make our lives simpler. Funny though, I have never seen anyone line-up to purchase the latest Dell computer… there is no emotional attachment to this company or its leader Michael Dell.

On the other hand, the connection people have to Steve Jobs and Apple is religious – Apple has managed to tap into a part of the brain, the limbic part of the brain where lies trust, loyalty and the decision making process. In other words, Apple has convinced their customers to drink their “cool-aid”. They wear their Apple jewelry with pride. It’s no wonder that Apple’s market cap is 891 billion and Dell’s is 17, a coincidence, I don’t think so.

His theory has its share of critics, claiming that what Simon is really talking about is passion. An engaging, charismatic, passionate leader will essentially motivate his troops.

Call it what you want, by using “why” defined as Simon does, he simplifies, clarifies and refines the decision making process and allows people to find the purpose to every action taken. To ask “why” is healthy and often eliminates many useless, pointless, and directionless tasks centering work and life; I drank Simon’s cool-aid and so should you.



How to Get the Best Body Ever?

Tired of overweight, cellulitis, and fat? Don’t give up! Sarah lost 40 pounds and got in shape.

Everything is possible if you adopt a healthy lifestyle and diet. You can slim down and look your best, combining a low-calorie and well-nutritious eating style with some physical exercises. Ups will help you weather the storms of downs during the continuous fitness journey. Even if it takes you some time to notice a difference and reach your goal, discipline is necessary to get the best results over the long run.

The above is about turning your physical body into the best body ever; but what if you can turn your text body into the best body ever? How can you build your own blog, write the most compelling content, and target your identified audience? The toning of the blog body follows exactly the same rules of the toning of the physical body. Our highly recommended text body coach will be Mrs. Bernadette Jiwa.

Bernadette Jiwa helps “every entrepreneur, business owner and global brand to better understand how to create deeper connections with their customers”. She also assists “big and small companies to design, build, and grow brands while developing a business strategy and brand story that’s aligned with their unique identity, vision and values”. In her strategy, she focuses on the story, and this is what her blog’s name “The Story of Telling” reflects. I recommend you to follow her “healthy” blog.

6 tips that keep Bernadette’s text body in shape:


  • She does not count calories! 

In her blog, Bernadette doesn’t stretch sentences to give strong impact. She doesn’t count the “calories” of her text. She just writes as much as she wants, so that her text flows as natural as a calm spring. For her, the number of words is not a matter of quantity, but quality. As you can notice, the majority of her texts are less than 250 words; however, they are authentic, clear, simple, and concise. She doesn’t write to fill lines, she writes to fill hearts.

  • She establishes a baseline 

In her marketing and business posts, she tends more likely to parachute in. She keeps the story rolling, while giving some context before moving completely to the key step: revealing the main topic of her writing. The baseline she establishes is quite creative, just as in her text called “One or All”. She moves from the story of the flower shop to the different choices a marketer can have. At the end, she gets back to her headline with the question “What would you write on you blackboard?” engaging the reader, using the 1st and 2nd personal pronouns, and presenting her brands and unique innovation strategies with stories.

  • She juices up the diet 

The style she’s adopting is accompanied with high-quality relevant images that best describe the idea she’s narrating. As having pasta or ice cream in a diet, visual content in her blog is temptingly compelling: on a white background, brownish colored text is written in a very clear font character. Also, all the articles are filed under categories: if you would like to read about brand story, brand strategy or marketing, you can get there with a single click. She also includes lists that grab the attention; “A List of Alternatives to Winning” is a concrete example for that.

  • She works her internal feelings and thoughts 

The more you know your audience, the more natural the real-life stories come to your head. Bernadette gets inspired by her environment, where she lives or where she grew up, in order to create a small heart-to-heart and human connection with the reader, just as she did for example in her article “In Praise of Curiosity”. She would rather focus on the end user and the human aspect than on her own wants and needs. Experiences, emotions, and humanity are key elements in her writing approach.

  • She targets her major muscles 

The Australian writer listens to the needs of her target audience so that they can benefit from what is being written, adding value to the field she is promoting. After much efforts put into workout, her text body rewarded her with great results because, effectively, it is being shared and liked. She is targeting her major muscles, her identified audience.

  • She selects the right tunes 

Yes. She hits her audience with unique and catchy tunes that can perfectly tone with the body, headlines like “Important”, “Knowing what you Don’t Know”, “Perfect Ten”, “A Thousand Times”, among others, that are related to the topic she’s coping with.

Bernadette Jiwa throws her small darts onto the Inner Bullseye of the body, counting her winning points as she goes, because she thinks of her audience when writing the article: What is important to them?; who are they?; what are their dreams and fears?; what are the problems they may be facing?, and meets their expectations.

What I really loved about Bernadette is that she stands in the shoes of her audience, she writes as if she was telling the story of the reader to the reader, as if she was narrating a resonating human story that is drawn from the well of the reader.

Follow coach Jiwa and get your best text body ever!

The secret of Storytelling: Self-Inspiration

Let me tell you about this blogger I recenlty discovered, Bernadette Jiwa.

Who is she? She is business author, keynote speaker, bestselling author and brand story strategist who has worked with companies and business leaders all over the world in order to help them develop their own business strategies concordant with their brand stories. She helps big and small companies find something that they need or want as opposed to telling them what their brand should represent just for the purpose of selling. The key elements to ensure that this complementarity is most successful are unique identity, vision and values.

What she is known for? She teaches the public that it is essential to be a good communicator in order to do storytelling because what will truly capture someone’s attention is that whatever message they want to send to others, it will show when they truly feel it.

You need to change what people feel and then change what they do – Bernadette Jiwa

Brand and marketing strategy

How can you communicate your mission? Bernadette has a pretty untraditional interesting definition of what marketing is, which is that one should be able to answer these questions:

  • Why does my company exist?
  • Why does my brand exist?
  • Where am I heading?
  • What do I believe in?

These answers would help you to create good content for a brand story building up your brand, your mission and how your customers experience your brand.

People ≠ consumers

Everyone has a different story. The way one person perceives a brand, a product or a service may differ a lot from someone else’s point of view. Storytelling is the idea of creating this meaningful difference in people’s live while telling your purpose. It does not seek to persuade anyone to abandon an ideology or delegitimize a specific idea that they would have when hearing about someone’s story. However, it is important to not forget that what could be really meaningful for one person could scare somebody else away.

What I find most interesting about her work is that she is able to collaborate with people to find the best way possible to express their own beliefs, perceptions, convictions, ideas and the most important angle of all, their values.


When you think about it, what is your story?

Find out more about Bernadette’s blog and her discoveries.

What if you could be your best self with one single resource?

What if you best self is only one resourcd away?
Becoming your best self is a matter of finding the right self-improvement resource on productivity, life-hacking and motivations tips.

I know what you’re thinking: THIS is impossible. I thought so too! Well, it is no more. Let me introduce you to Benjamin P. Hardy. Now, you might wonder “who is that guy?” – I won’t hold it against you I promise.

About this upcoming self-help guru…

Benjamin P. Hardy is a blogger, more of a writer actually, who focuses on fostering self-improvement, motivation, and entrepreneurship in the lives of his readers. His articles have been published and featured on many business and personal growth oriented websites such as Forbes, Mashable, Medium, Entrepreneur and Thought Catalog to name a few.


Why are his opinion and advices that relevant?

First and foremost, he knows what he is talking about. Benjamin has a Bachelor’s degree in Psychology and is working towards graduating with his PhD in Industrial and Organizational Psychology. Basically, he studies the behavior of people in the workplace and how to improve their overall performance, communication skills and their feeling of professional fulfillment.

What I like about Benjamin’s articles is that they are based not only on what he learned in school but also on personal life events and breakthroughs he experienced in his own research time. He combines all of these elements into some of the best self-help articles on the Internet in the past two to three years.

His KISS, “Keep it simple stupid”, approach to life-hacking tips and practices

This won’t be you while reading Benjamin’s articles

“I’m pretty sure his self-improvement tips will be too complex for me to apply in real life!”

That’s the second reason why I like Benjamin’s writing: he finds ways to break down complex psychological patterns and principles into practical knowledge. Through real-life examples, book references to the likes of Michael Hyatt or Neil Patel, he turns these insights into actionable tips that his readers can use in their every day lives to hack their way into increased productivity, renewed self-confidence, stronger drive and so on.

I am particularly grateful for the fact that his articles are divided into short and easy-to-digest paragraphs. They usually take between 6 and 15 minutes to read for a lifetime of change. That’s a deal in my opinion! Let’s be honest: nowadays most people – Millennials at least – do not have time to read intricate, although well intentioned, articles. We want to cut to the chase fairly quickly and Benjamin Hardy will give you just that.

As he likes to remind his readers, time is of the essence.

Why not give your best self a try?

Don’t get me wrong; I love to read books and I own many about self-improvement at my house. Unfortunately, with the time it takes me to go through each properly (which means journaling and meditating for me), my findings become vacuous by the end of it and my mind goes back to the clutter of regular daily life despite my efforts. It happens to you sometimes too, doesn’t it? Well, it happens to me way too often for my liking.

Therefore, I find it really practical to be able to go on his website and, through a simple research, access simple tips to improve my quality of life on so many levels. Don’t you think ? It’s like Google without the thousands links you could click through. We don’t have to read a whole book, just the article we need for that current moment or issue in our lives.

For instance, Benjamin’s article on 8 things every person should do before 8 AM undoubtedly brought me a fresh perspective on the importance of a consistent morning routine in enjoying a successful day and state of mind. I didn’t do every single thing of the list but it had me thinking on ways I could focus on myself when waking up. To this day, I pay attention to my morning routine whenever I feel stressed.

He has articles about any topic you would want to focus on for your personal life: self-reflection on your career path, ways to increase your self-confidence, defining personal goals.

What do you have to lose? 10 to 15 mins for a lifetime of change.

How do you Integrate Humanity in Marketing? From Mark Schaefer

First of all and most importantly, his blog  is a space to be inspired, and in turn to inspire others with new ideas and activities for the future of business and Marketing. 

Schaefer offers in his blog an outstanding marketing and social media guide with a rare focus on Humanity across the Marketing field. His blog contains the kind of stories that you should be reading every evening, before going to bed, and if I want my children to succeed in the marketing field, then I truly know what I should read to them every night! Schaefer wrote “I’m convinced that opportunity is there for everybody,”. These words reflect the passion that inspired him; opportunity, innovation and passion. I am running out of words to describe all the benefits from his posts. His practical insights into the benefits of blogging are compelling to start a blog even if nobody reads it!

The relevant difference between being known and being famous

Schaefer explains that being “known” is an essential aspect of success in today’s business world, and he makes a crucial distinction between being known and being “famous.”

“Being ‘known’ is not about having millions of fans and red carpet appearances,” he says. “Being known is about approaching your social media and web presence with an intent that creates the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever those goals might be.”

Futhest from the shallow blogger who cares only about money and being famous, Schaefer brings a clear explanation of what truly “being known” means. He points out the credibility and authenticity required to become known, and gives new depth of meaning to the word.

Welcome to {grow}

The first thing you see on the homepage sums up the thinking from this author : You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. 

Knowing how to use a specific text form and an effective word choice are two of Mark’s many strengths. Why do we want to read that blog? We get the answer at the beginning of our reading. The message is simple, efficient, and growing represents one of our primary needs!

Thank you Mark, I grew a little bit more every day through the reading of your blog.



The art of telling your story

The power of the words

… We spend a lot of our time doing the busy work of trying to gain an advantage in an attempt to compete and win. It turns out that the most sustainable path to significance is to do the things that the competition would never dream of doing—the things that only you would do.

You don’t need to compete when you know who you are.  From: Gaining The Advantage , Bernadette Jiwa, from The Story Telling

This is part of the first post I have read from the blog The Story Telling. This is an example on how concise and powerful the author’s message can be. Bernadette Jiwa’s blog is clean and concise: with 1 photo per post and short article, it’s easy to understand and read. In her blog, the author shows how important it is to tell a unique story for your business and how this story should be part of your marketing strategy. The strong message she delivers with each article of her blog is a way to bring a new thinking to what matter the most to your business and to stay relevant to your customer.

 Why this blog is not just about powerful words

Bernadette Jiwa is an accomplished blogger and writer: she is the author of 6 best sellers on Amazon, she has been on the top 20 of the best Australian business blog and the very unique Seth Godin has been listing her blog ‘as one of the marketing blogs he reads.’ Source: She also has an impressive list of happy clients she has been working with.

This information is important to me: I know, that on top of being a good writer, she is an expert in her field and has the experience and knowledge of what she is talking about. This is my rational side taking over my creative side and telling me that experiences and knowledges are something that should be consider when taking advice from a stranger for your own business.  It gives me some kind of reassurance: she has learned from her own experience, she applied her learning and used it to help others.








Bernadette : customer first

Branadette is one of those writers who make a difference in this world, with her bright ideas.

Cutomer first !
She is dedicated to help companies growing a real relationships with their customers. The essence of existence of any business is the final customer, so it’s a duty of every company to create real, more creative links with their customers. Branadette emphasizes the importance of a clear, sustainable, strategy for communicating the company’s value to get engaging and happy customers. The misunderstanding of the customer importance could impact the business growth and prevents them from making more money

Short and meaningful

This Australian writer believes in the importance of every word, to make good stories. Her articles are consistent, short and meaningful. She usually use a small title, no more than few words, and then develops ideas around.
In here articles “What’s Beyond Reach?”, she explained what happened to the group U2 “As he sings the first note, Bono understands his job is to create an emotional connection with every member of the audience” Branadette mentioned.

In its small details

I noticed that in all articles, Branadtte tries to explains that business strategy and brand story should be aligned with unique identity, vision and values of the company.
Brand Story, Brand Strategy, Marketing, Success, Brand Naming: are some of the categories in the blog. It helps understanding how customer relationship is everywhere, in all levels, from the strategic level to the operational in its small details.
Her article “Welcome To The Meaning Economy” got a big attention from the blog readers, with over 315 share. Where she introduced “The Meaning Economy”, explaining the difference between economies and companies philosophy in the 1950s and 60s, compared to our era.
“The Meaning Economy has also created a new kind of customer who is drawn to brands that share and enable him to express his values.” she explained. In fact, we noticed that customers are identifying themselves to brands. This is the result of the efforts made by brand as well, not only to sell products, but also to develop a relationship with customers through the raise of social media.
Her stories and thought are very useful to any marketer or business manager. It helps understanding the reason behind and strengthens the business knowledge.

Amazon Bestsellers writer

The quality of her articles comes from her experience in telling stories for business, innovation and marketing.  On top of writing, speaking and consulting about the importance of brand storytelling, Bernadette is the author of five #1 Amazon Bestsellers on the subject. She was voted Australia’s Best Business Blogger in 2012.