by Leslie Goldstein
If this period of career transition has taught me anything, it’s about seizing the opportunity to learn new things and improve my skills – be they writing content, planning or organizing content, or sharing ideas with like-minded marketers and communicators in the classroom.
As a marketer I believe that reinvention is a state of being. As I explore new professional opportunities, the need to build my personal brand and make the voice of my brand heard is vital. I want to join the many conversations that are taking place across social media networks and eventually lead some thought-provoking discussions.
Practicing effective writing through blog posts like this one is a great way to apply the four Cs (clear, concise, correct, compelling) of creating strong digital content in a safe environment and define your voice and your brand. In our reading thus far, asking important questions such as why, who and what’s the conversation, are the beginnings of each piece of content. As Janice Redish states in her book Letting Go of the Words, “Your site = you = one side of the conversation. You have to know what you want that conversation to accomplish”. Knowing that your audience or your site visitor is the other side of the conversation, helps me understand what I want to achieve with the content that I create.
Studying Digital Content and Community Management will keep my digital media knowledge current, cultivate my brand and exercise my critical thinking. I believe this program will provide me with valuable tools that will leverage my marketing expertise to do such things as:
- Create effective content.
- Manage communities through on-line communications.
- Learn to monitor and track digital content.
- Identify and connect with customers.
I also see the benefit of having a structured approach to learning about digital media. From personal experience, the notion of being in a traditional classroom environment is more motivating and stimulates discussions that may not arise online. I enjoy the class discussions because I’m learning about interesting people and companies, and how individuals are tackling digital content creation and thinking about community management in their industries.