Knowledge on digital media is the ultimate currency for marketing strategists. According to Forbes projections for 2015, content will be more important than ever. Why? For many reasons, but the main one: users are all too busy to read much whether on a mobile, tablet, laptop, or desktop computer. They want to navigate quickly and easily because they are really visiting for the content.
But If you think that community management and digital content creation are intuitive tasks, anyone can do those, think again.
Planning content is critical for web sites, blogs, social media messages.
- Planning means asking: Why? Who? What conversations?
- To have successful conversations, you may study:
– what is desired to achieve through content
– who is the conversing with
– what task users want to accomplish
An unbeatable content used to be an appealing meticulously taylored sales pitch. But who likes speaking with a deaf robot, anyways? Social environment has empowered visitors to satisfy their goals within a few searches, get things done and answer their questions instantaneously.
We as marketing professionals shall study behavior of digital consumers as key asset for current and future roles. It is about time to replace brands monologue adapting it to friendly dialogue.
The more we observe it gets obvious that an effective marketing strategy 21st century market demands carefully planing of the content for users and tracking prospects. From time they see an ad, came to the website visit, followed on Twitter, downloading a whitepaper, signed up for a trial, finally converting into a sales.