by Lilly Vogelesang
“Everyone’s doing it.”
How many times have you heard someone say that when talking about social media marketing?
In between attending trade shows, talking with customers, working with designers, web analysts, and reporting to management – how does the modern marketer have time to breathe, much less to pick up new skills?
I had that same thought myself. I honestly wondered, just because everyone is doing it, does that mean we should too? Not wanting to get left behind in the pack, I stocked up on coffee, set my alarm to go off an extra half hour early, and started to teach myself.
Twitter? Got it. Facebook? Yeah, okay, I use that for personal stuff – I can do that too. YouTube? Sure. LinkedIn? Ummm… yeah, okay, I can learn that one. Google+? Does anyone even use that? Why bother? Tumblr? Are you serious? Well, okay for my business, maybe we need it…
I realized soon that I felt like I was drowning.
In fact, I was probably drowning before I’d even gotten started. Then, I did a deep dive without any air.
I decided I needed to take a class, for a couple of reasons.
- Accountability. If I’m required to do homework, that means I’m actively learning from one week to another.
- Group Discussions. The best thing about learning in a class is being able to see things from other people’s point of view.
In a classroom, when you’re sitting there with other marketing gurus, there’s a little bit of magic that happens. Someone might say something, and it sparks inspiration. It’s like all the wires in my brain light up at once, synapses firing, and ideas spawn new ideas until I have to try to contain my excitement.
For example, when Jessie Sternthal came in to our class to talk about writing, she said, “Write like nobody’s watching. Write like you’re dancing in the kitchen. Write like you’re singing in the car at a red light.” Not only did it make sense, but it resonated with me.
Jessie also spoke about giving your brand a voice, a personality. Harriet Cummings, a copy editor, wrote this amazing article to help develop voice.
I had been so blinded by sifting through amazing resources on writing for SEO that I forgot that at the end of the day, it’s about speaking to your audience, adding value, and having a meaningful conversation with them.
I got my life vest, thanks to McGill.