We all have various memories from past team projects done in University. Some are real nightmares, others, a true image of success. I guess this is why most of us end up stressing out when we hear the teacher announcing a team project to come. Within the Digital Content Creation Class, I realized that there are many aspects to this subject that were unknown to me. Therefor the idea of a team project was a great opportunity to meet students from various backgrounds and get to learn from them! Throughout the class, I quickly realized that even though I am an ACTIVE consumer of social media and digital content – actually CREATING that content is a world of its own.
Coming up with the buyer persona within the Java U project was eye opening. I had been to various marketing pitches within university competitions but had never worked on them. I had seen those buyer personas before but didn’t know much on the process of creating one. I felt like tying in the social YOUdia which Scott had thought us in class was key to truly understanding your audience. It’s basically where it all starts and as Mark Schaefer details in one of his blog posts, it “gives you the information and perspective you need to make objective decisions about how to craft your marketing messages”.
The Smart goal was another aspect of the Java U project that was key to my learning within CBUS 111 course. Many of us have heard of the Smart goal within university classes but the true purpose of it can be vague for certain. I believe it actually makes you accountable and gives you something much more concrete to strive for than only your business vision. Also, the hydrate marketing blog does state something interesting which is that “SMART Goals are also a great way of getting yourself mentally prepared for what’s ahead”. It definitely helps to manage your expectations! I was pleased to have had the chance to work on this portion of the project and to benefit from 3 other minds who were able to challenge me and give feedback on the Smart Goal objective that I had set for Java U.
Growth and comfort do not coexist. This definitely applies to my experience within Scott’s Digital Content Creation class. An inspiring, challenging, and rewarding experience!