When I decided to study in an internationally known university like McGill, to learn Digital Marketing, I thought about all the diversity and multiculturalism I could meet with my classmates. That was exactly what happened, I had to work in group for about 4 weeks and it definitely was a very rich experience!
At McGill, international students like me are around 27% of the student’s population, more then 10 thousand! When it comes to my marketing and communication skills, having this diverse experience helped me be more open to new points of view and the day by day at class, listening to other experiences brought lots of references for future works and strategies.
For one month I had to work closely with two of my classmates, both from France. At first I was afraid of the language challenge – English is not the native language for the three of us – and if that would be an obstacle to understand each other. Turns out that, with a little extra effort and common commitment, everything was just fine.
One other aspect I thought about working for the final assignment in group was the opportunity to see how different cultures do marketing. Would it be too different of how I do? Not in fact. I felt that the process of developing a strategy has some standards creative procedures and flows on its way, regarding our nationality.
The business and the target of the assignment was also related to diversity: a German School, in Montreal, ready to welcome students from all over the word! We developed a strategy based on three buyer personas with characteristics in common, but yet, very diverse couples, once the school has as one of its targets new immigrants in the city.
Diversify and grow
In a post at Forbes website, from 2011 (which remains very valid for the present day) about diversity management, we can find some notes about how it is important to grow a business. I personally believe that in a digital interconnected world it is indispensable.
Multicultural teams can build embracing brands. I’ve could learn it in class, while developing the strategies for my final assignment, with two French classmates and that’s why I can affirm that all the diversity I experienced during this period was unique to grow me as a professional.