Tired of overweight, cellulitis, and fat? Don’t give up! Sarah lost 40 pounds and got in shape.
Everything is possible if you adopt a healthy lifestyle and diet. You can slim down and look your best, combining a low-calorie and well-nutritious eating style with some physical exercises. Ups will help you weather the storms of downs during the continuous fitness journey. Even if it takes you some time to notice a difference and reach your goal, discipline is necessary to get the best results over the long run.
The above is about turning your physical body into the best body ever; but what if you can turn your text body into the best body ever? How can you build your own blog, write the most compelling content, and target your identified audience? The toning of the blog body follows exactly the same rules of the toning of the physical body. Our highly recommended text body coach will be Mrs. Bernadette Jiwa.
Bernadette Jiwa helps “every entrepreneur, business owner and global brand to better understand how to create deeper connections with their customers”. She also assists “big and small companies to design, build, and grow brands while developing a business strategy and brand story that’s aligned with their unique identity, vision and values”. In her strategy, she focuses on the story, and this is what her blog’s name “The Story of Telling” reflects. I recommend you to follow her “healthy” blog.
6 tips that keep Bernadette’s text body in shape:
She does not count calories!
In her blog, Bernadette doesn’t stretch sentences to give strong impact. She doesn’t count the “calories” of her text. She just writes as much as she wants, so that her text flows as natural as a calm spring. For her, the number of words is not a matter of quantity, but quality. As you can notice, the majority of her texts are less than 250 words; however, they are authentic, clear, simple, and concise. She doesn’t write to fill lines, she writes to fill hearts.
She establishes a baseline
In her marketing and business posts, she tends more likely to parachute in. She keeps the story rolling, while giving some context before moving completely to the key step: revealing the main topic of her writing. The baseline she establishes is quite creative, just as in her text called “One or All”. She moves from the story of the flower shop to the different choices a marketer can have. At the end, she gets back to her headline with the question “What would you write on you blackboard?” engaging the reader, using the 1st and 2nd personal pronouns, and presenting her brands and unique innovation strategies with stories.
The style she’s adopting is accompanied with high-quality relevant images that best describe the idea she’s narrating. As having pasta or ice cream in a diet, visual content in her blog is temptingly compelling: on a white background, brownish colored text is written in a very clear font character. Also, all the articles are filed under categories: if you would like to read about brand story, brand strategy or marketing, you can get there with a single click. She also includes lists that grab the attention; “A List of Alternatives to Winning” is a concrete example for that.
She works her internal feelings and thoughts
The more you know your audience, the more natural the real-life stories come to your head. Bernadette gets inspired by her environment, where she lives or where she grew up, in order to create a small heart-to-heart and human connection with the reader, just as she did for example in her article “In Praise of Curiosity”. She would rather focus on the end user and the human aspect than on her own wants and needs. Experiences, emotions, and humanity are key elements in her writing approach.
She targets her major muscles
The Australian writer listens to the needs of her target audience so that they can benefit from what is being written, adding value to the field she is promoting. After much efforts put into workout, her text body rewarded her with great results because, effectively, it is being shared and liked. She is targeting her major muscles, her identified audience.
She selects the right tunes
Yes. She hits her audience with unique and catchy tunes that can perfectly tone with the body, headlines like “Important”, “Knowing what you Don’t Know”, “Perfect Ten”, “A Thousand Times”, among others, that are related to the topic she’s coping with.
Bernadette Jiwa throws her small darts onto the Inner Bullseye of the body, counting her winning points as she goes, because she thinks of her audience when writing the article: What is important to them?; who are they?; what are their dreams and fears?; what are the problems they may be facing?, and meets their expectations.
What I really loved about Bernadette is that she stands in the shoes of her audience, she writes as if she was telling the story of the reader to the reader, as if she was narrating a resonating human story that is drawn from the well of the reader.
Follow coach Jiwa and get your best text body ever!